Adobe provides a well-rounded approach to CCCM. Sixty percent of the Adobe Campaign install base is from the mid-market, and the same percentage is European, but it has proven its scalability with enterprise firms globally. While other vendors offer more advanced analytics or act as best-of-breed email service providers (ESPs), Adobe blends its solid data and audience management capabilities with marketer-friendly, content-rich CCCM design and orchestration tools. It is currently consolidating UX and workflow features across its “standard” and “classic” editions, and its Microsoft partnership promises fully multi-tenant cloud deployment via Azure. Enterprises across verticals should consider Adobe.