This guide gives an in-depth view into Marketing Work Management (MWM), a groundbreaking work approach that addresses how marketing and creative teams can be most productive in every phase of the marketing workflow.

With this guide, you’ll lead how to:

• Manage the entire lifecycle of creative work, from creative briefs to KPIs
• Align your work with company strategies and goals
• Measure your creative team’s performance and make data-driven decisions
• Prove the value of your team to your clients and other stakeholders